M. Shayan Arshad
CEO, Founder
Core Expertise
Executive Profile
Results-oriented Sales and Marketing Leader and Doctor of Pharmacy (Pharm-D) graduate with a proven ability to drive commercial revenue and market penetration within the healthcare and D2C sectors. Expert in synthesizing clinical credibility with high-performance sales strategies to scale consumer health and pharmaceutical brands. Adept at architecting multi-channel growth engines—spanning Meta Ads, automated sales funnels, and optimized e-commerce platforms—to deliver measurable ROI and sustainable market expansion for industry-leading enterprises.
Experience & Leadership
Founder & Technical Consultant
June 2026 — PresentConsulted for regional healthcare and retail brands to restructure digital sales operations, focusing on high-conversion landing pages and ROI-focused ad spend. Managed budget allocation, pixel tracking implementations, and structured technical skill frameworks to empower modern e-commerce adoption.
Founder & Growth Lead
August 2025 — PresentSpearheaded the commercial launch and market entry strategy for a sustainable D2C skincare brand, scaling multi-channel marketing, automated WhatsApp sales pipelines, and marketplace operations. Leveraged a clinical Pharm-D background to write scientifically grounded formulation highlights that build deep consumer trust.
Key Achievements & Industry Recognition
- Award-Winning Venture Pitch & Innovation Leader: Secured top honors and public recognition in competitive business plan pitch competitions for high-growth, unit-economics-backed D2C strategies.
- Lahore Expo Center Flagship Showcase (2026): Led end-to-end commercial operations and trade show strategy for a dedicated university student stall, executing high-volume engagement and fulfilling 400+ product sales.
- High-ROAS Funnel & Ads Architecture: Architected performance marketing campaigns across Meta Ads Manager, Pixel, and WhatsApp funnels, optimizing Customer Acquisition Cost (CAC) and driving revenue.
Education & Credentials
Doctor of Pharmacy (Pharm-D)
Faculty of Pharmaceutical Sciences • Class of 2026