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Home / Team / Ayesha Yousaf

Ayesha Yousaf

Category Director — Brand, Media & Digital Production Studio

Ayesha Yousaf

Ayesha Yousaf

Category Director — Brand, Media & Digital Production Studio

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Core Expertise

Creative Direction
Visual Branding & Identity
Social Media Creatives
Marketing Asset Design
Typography & Layout Composition
Digital Media Production
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Executive Profile

Graphic designer and creative direction lead specializing in clean, modern visual branding, marketing assets, and compelling brand identities.

Ayesha Yousaf is a Graphic Designer passionate about creative direction and visual branding. As Category Director of the Brand, Media & Digital Production Studio at InfoSmashers, she focuses on creating clean, modern, and meaningful designs that tell a story and build strong brand identities. Leveraging a strong eye for color, typography, and layout, she delivers impactful brand visuals, social media creatives, and marketing assets designed to help brands stand out and deeply connect with their audience.

Experience & Leadership

Category Director — Brand, Media & Digital Production Studio

2026 — Present
InfoSmashers, Faisalabad

Directs creative direction and visual branding initiatives. Oversees the production of digital assets, social media creatives, and brand identity systems that align with high-conversion corporate standards and audience engagement goals.

Key Competencies & Highlights

  • Visual Brand Identity: Crafts clean, modern, and narrative-driven designs that solidify unique brand positioning in competitive markets.
  • Marketing & Digital Assets: Specializes in high-impact social media creatives, promotional graphics, and comprehensive digital media production.
  • Design Precision: Applies expert-level command of color theory, typography, and layout composition to optimize audience connection.

Portfolio & Credentials

Creative Direction & Visual Communication

Professional Design Portfolio Showcase

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